TCL and A-League champions, Melbourne Victory Football Club, have announced a new deal for the rest of their AFC Champions League with front-of-shirt sponsorship.

Melbourne Victory CEO, Trent Jacobs thanked TCL for its support to the club during the AFC Champions League campaign.

“We are grateful for the commitment TCL has shown us, adding the ACL front-of-shirt property to their partnership,” said Melbourne Victory CEO Trent Jacobs.

“TCL is a multi-national electronics company with significant business interests in Asia and we look forward to working with them throughout the competition and beyond.”

General Manager of TCL Australia, Mark Zhang, echoed Jacobs’ sentiment.

“There is a true alignment between TCL and Melbourne Victory, our relationship is stronger than ever,” said Zhang.

“Given TCL is a global brand, with a large presence in Australia, the ACL partnership seemed like a natural fit and is reflective of our ongoing commitment to both Melbourne Victory and the Australian market.

“We remain excited to work closely with such a brand like Victory, which shares similar values and ambitions to our business.”

TCL has already been a strong supporter of the cub in the major partner category, with its branding appears on the club’s A-League and W-League (women’s to-flight) match day playing shorts and media polos.

Originally founded in China in 1981, TCL is one of the world’s leading consumer electronics manufacturers. TCL Australia was founded in 2004 and has now grown to be one of the most successful television brands in the country.