2019 Q1 Shipment Release

TCL Electronics’ Sales Volume of TV Sets Reaches 8.44 Million in First Quarter of 2019 and Hits Quarterly Record High Again Sales Volume in Overseas Markets Notably Surges by Over 50% YoY

Sales Volume of 4K TVs Surges by Over 80% YoY
Sales Volume in North American Markets Doubles YoY
Number of Internet Business Users Exceeds 34 Million

(Hong Kong, 12 April 2019) TCL Electronics Holdings Limited (“TCL Electronics” or “the Company”; 01070.HK) today announced the sales volumes of its TV products in the First Quarter of 2019. The Company hit another quarterly record high with 8.44 million TV sets sold in the First Quarter, remarkably increased by 32.5% year-on-year. Among which, the TV sales volume of overseas markets rose by 50.9% year-on-year to 5.95 million sets, accounting for more than 70% of the overall sales volume.

Benefiting from an active globalization strategy, continuous improvement in the competitiveness of its products and brand power, as well as optimization of product mix and sales channel structure, TCL Electronics’ overall LCD TV sales volume maintained rapid growth in the First Quarter of 2019, of which included 6.84 million smart TVs and 3.32 million 4K TVs – rising notably by 47.4% and 82.8%, respectively.

In overseas markets, the Company’s globalization strategy netted fruitful results in the First Quarter. LCD TV sales volume rose by 50.9% year-on-year to 5.95 million sets, accounting for more than 70% of the overall sales volume. Various overseas markets recorded a rapid year-on-year growth. The sales volume of North American markets maintained strong growth momentum and strongly increased by 112% year-on-year. According to the latest NPD market research report, the Company ranked No.1/No.2 in North America for six consecutive weeks in the First Quarter, in terms of sales volume. The European markets recorded growth of 27.1% year-on-year, with Germany, Italy and France showing remarkable growth. The emerging markets increased by 39.9% year-on-year, mainly driven by robust growth in Argentina, Ecuador, Indonesia and Australia. As an important growth engine for business development of the Company, overseas markets maintain on a fast-growing track.

In the PRC market, the Company’s LCD TV sales volume reached 2.49 million sets in the First Quarter, representing a steady increase of 2.6% year-on-year. Sales volume of its own brand products rose by 8.3% year-on-year. The sales volume of smart TVs accounted for 82.4%, and the sales volume of 4K TVs accounted for 55.2% of total LCD TV sales volume in the First Quarter (both excluding ODM business). The Company will continue to optimize its product mix and sales channel structure in order to further boost its competitiveness in the PRC market.

The user base of internet business continued to expand. The number of newly-activated users operated by Huan reached 2.91 million in the First Quarter of 2019, up by 41.9% year-on-year. The number of accumulated users soared to 34.82 million, rising by 36.1% year-on-year, and the average daily number of active users jumped up by 42.0% year-on-year to 17.12 million (Source: Huan Technology Co., Ltd.  “Huan”).

In 2019, the Company will continue to further develop North American markets and European markets, while actively expanding emerging markets with huge potential, such as India, Russia and South America. It will also optimize its product mix and sales channel structure in the PRC market, as well as accelerate its brand internationalization and strengthen its brand influence in order to further enlarge its global market share. At the same time, the Company will strive to implement the strategy of “A.I. x IoT”, devoting to achieving the interconnection of hardware + software + all devices with IoT scenarios, providing users with smart and healthy living related products and services, aiming to become a global leading smart technology company and create greater value for shareholders.

From January to March 2019 (Unaudited)

Accumulated Total (As at March 2019)

January- March 2019 January- March 2018

Y-o-Y Change (%)

LCD TV sales volume N/A 8,442,925 6,374,423 32.5%
Of which: Smart TVs N/A 6,839,351 4,640,379 47.4%
- PRC Market N/A 2,492,518 2,430,056 2.6%
- Overseas Markets N/A 5,950,407 3,944,367 50.9%
Proportion of Smart TV in the PRC Market (excluding ODM business) (%) N/A 82.4% 83.2% N/A
Proportion of 4K TV in the PRC Market (excluding ODM business) (%) N/A 55.2% 53.3% N/A
Number of TCL Activated Internet TV Users (1) 34,818,253 2,910,833 2,051,590 41.9%
Average Daily Number of Active Users (2) (3) N/A 17,118,261 12,058,685 42.0%

(1) Number of TCL Activated Internet TV Users refers to the number of users who use the Internet TV web service more than once
(2) Average Daily Number of Active Users refers to the number of non-repeat individual users who visit within seven days
(3)  March 2019 data